Ireland has produced a genuinely impressive wave of makeup brands over the past decade — founder-led, social-media-savvy, and built by people who understand Irish skin tones, Irish weather, and Irish budgets. This guide covers the brands that have earned their reputation and the specific products worth buying from each.
Why Irish Makeup Brands Have Had Such a Strong Decade
The growth of Irish makeup brands from 2012 onwards tracks closely with social media — specifically with Irish makeup artists building audiences on Instagram and YouTube before launching their own product lines. This meant the brands that emerged were founder-led by people with professional beauty expertise, a ready-made audience, and a first-hand understanding of what Irish consumers were looking for but not finding in international ranges.
Irish skin tones, Irish weather conditions (high humidity, overcast light, frequent rain), and Irish price sensitivity all shaped what these brands built. The result is a set of brands that tend to perform particularly well for complexion products, that prioritise long-wear and weather-resistance, and that are generally priced to compete with mid-market international brands rather than positioning themselves as luxury.
The Irish cosmetics export market was projected to be worth $10.5 billion in 2025, and the domestic scene has benefited from this global credibility. Irish brands are now stocked at Boots, Sephora, and in international markets that previously overlooked them entirely.
Sculpted by Aimee — Ireland's Most Recognised Makeup Brand
Sculpted by Aimee was founded in Dublin in 2016 by makeup artist Aimee Connolly, who was 23 at the time and started with a simple face palette and hand-cut brushes. Yes — she literally cut them herself. The brand now has a flagship store on Dublin's Grafton Street, a standalone Carnaby Street store in London, and international retail distribution.
The brand's philosophy is skin-first and multi-use: fewer products that do more, designed to simplify rather than complicate a makeup routine. Connolly built the complexion range first, and it remains the strongest part of the offering. The Sculpted complexion collection now spans over 100 shades.
What to buy from Sculpted by Aimee: The HydraTint is the product most associated with the brand — a tinted serum hybrid that sits between skincare and makeup and delivers a skin-like finish rather than a makeup-heavy coverage. The Sculpted concealer has won multiple awards and is the brand's most consistently praised individual product. The cream blushes and highlighters are also standouts for the glow-focused, skin-first look the brand is known for.
Where to buy: sculptedbyaimee.com, Boots Ireland, McCauley Pharmacy, Millies.ie, and the Grafton Street flagship store.
BPerfect Cosmetics — From Belfast Market Stall to Thousands of Stockists
BPerfect Cosmetics was founded in Belfast in 2012 by Brendan McDowell, who began from a market stall selling eyebrow products with a few hundred pounds of personal investment. The brand's growth was accelerated by an appearance on Dragons' Den and has since become one of the most widely distributed Irish makeup brands, stocked in thousands of retailers across Ireland and the UK.
BPerfect's positioning is different to Sculpted — where Sculpted leans skin-first and understated, BPerfect is known for bold pigment, high-coverage foundations, and dramatic palettes. The brand has built its profile through high-profile collaborations with makeup artists, which has driven both credibility and sustained viral moments on social media.
What to buy from BPerfect: The eyeshadow palettes are the brand's strongest category — pigment-rich and well-priced relative to comparable international options. The high-coverage foundations have a strong following among Irish buyers who want full coverage that holds through humidity. BPerfect's collaboration palettes with makeup artists regularly sell out quickly.
Where to buy: bperfectcosmetics.com, Boots Ireland, Millies.ie, and a wide network of independent Irish beauty retailers.
SOSU by Suzanne — Makeup That Grew From a Personal Brand
SOSU Cosmetics was founded by Suzanne Jackson, the Irish influencer and entrepreneur better known as SoSueMe. The makeup brand predates her more widely known Dripping Gold tanning range and has gone through something of a reinvention in recent years, refocusing on wearable everyday makeup with strong everyday-wear credentials.
What to buy from SOSU: The lip products are SOSU's strongest category — comfortable wear, good pigment, accessible price point. The false lash range has a strong following among Irish buyers. The complexion products have improved considerably in the brand's recent repositioning.
Where to buy: sosucosmetics.com, Boots Ireland, and selected pharmacies nationwide.
Luna by Lisa — Accessible Everyday Irish Makeup
Luna by Lisa was founded by Donegal influencer Lisa Jordan. The brand focuses on accessible everyday makeup at a price point that undercuts most of the other Irish brands — the majority of products sit under €20, with many closer to €12–€16. It is positioned as genuinely affordable rather than aspirationally mid-market, which gives it a distinct place in the Irish market.
What to buy from Luna by Lisa: The brand's eye products and lip shades are the most consistently reviewed. The accessible pricing makes it a strong option for building out a broader colour collection without significant outlay.
Where to buy: lunabylisamakeup.com and Irish beauty retailers including Millies.ie and Eske Beauty.
Kash Beauty — The Belfast Brand Built on Artistry
Kash Beauty was founded by Keilidh Cashell, a self-taught makeup artist from Armagh who built a significant social media following documenting her makeup journey before launching the brand. Like Sculpted and BPerfect, it is a founder-led brand with a professional artistry background driving the product development.
The brand focuses on eye and complexion products, with a strong reputation for pigmented eyeshadow formulas and products designed to work for editorial and wearable looks alike. Kash Beauty has expanded into the UK and international markets while maintaining strong Irish distribution.
What to buy from Kash Beauty: The eyeshadow palettes are the brand's calling card — consistently well reviewed for pigment payoff and blendability. The complexion products are a more recent and growing part of the range.
Where to buy: kashbeauty.com and Irish beauty retailers including Eske Beauty and Millies.ie.
Inglot — The Brand That Shaped Irish Makeup Culture
Inglot deserves its own category. It is a Polish brand, founded by chemist Wojciech Inglot in 1983, and is not technically an Irish makeup brand — but the Irish franchise, brought to Ireland by Geraldine Swarbrigg during the recession in 2009, played a significant role in elevating Irish makeup culture and introducing professional-grade products to a mass consumer audience at accessible prices.
The standalone Inglot stores closed during Covid-19, but the brand continues as an online and wholesale operation stocked in pharmacies, at Millies.ie, and at BeautyFeatures.ie. Inglot's gel eyeliner — the AMC Gel Liner 77 — remains one of the most cited professional eyeliners in the world, used by makeup artists on major shoots and referenced in Vogue, Vanity Fair, and professional industry publications. Collaborations with Maura Higgins and Rosie Connolly have kept the brand highly relevant to the Irish consumer market.
What to buy from Inglot: The AMC Gel Liner 77 is non-negotiable — it is one of the best gel eyeliners at any price. The Freedom System personalised palettes remain genuinely innovative. The Duraline mixing medium, which transforms powder eyeshadows into liquid liner, is a professional technique tool that has crossed over into mainstream use.
Where to buy: inglot.ie, Millies.ie, BeautyFeatures.ie, and selected pharmacies across Ireland.
| Brand | Founded | Known For | Price Range | Where to Buy |
|---|---|---|---|---|
| Sculpted by Aimee | Dublin, 2016 | HydraTint, concealer, skin-first complexion | €€ | sculptedbyaimee.com, Boots, Grafton St |
| BPerfect Cosmetics | Belfast, 2012 | Palettes, high-coverage foundation, collabs | €€ | bperfectcosmetics.com, Boots |
| SOSU Cosmetics | Ireland | Lip products, lashes, everyday makeup | € | sosucosmetics.com, Boots |
| Luna by Lisa | Donegal | Affordable everyday colour makeup | € | lunabylisamakeup.com, Millies |
| Kash Beauty | Armagh, 2019 | Eyeshadow palettes, artistry-driven | €€ | kashbeauty.com, Eske Beauty |
| Inglot | Poland 1983 / Ireland 2009 | AMC Gel Liner 77, Freedom System palettes, Duraline | €€ | inglot.ie, Millies, BeautyFeatures |
How to Choose Between Irish Makeup Brands
The Irish makeup market has matured enough that these are no longer interchangeable — each brand has a genuine area of strength and a different ideal buyer.
If you primarily want complexion products — foundation, concealer, tinted coverage — Sculpted by Aimee is the strongest Irish option, particularly if you prefer a skin-like, serum-finish result. BPerfect is the choice if you want maximum coverage and full-face drama. SOSU fills the accessible everyday gap between the two.
For eye and colour makeup, BPerfect and Kash Beauty lead on pigment and palette range. Inglot leads on professional-grade tools and eyeliner formulas that have stood the test of time and professional scrutiny. Luna by Lisa is the right choice if budget is the primary consideration without sacrificing quality on core products.
“In an era of overcomplication, I wanted to bring beauty back to basics.” — Aimee Connolly, Sculpted by Aimee Founder
Looking at Irish skincare as well as makeup? See our guide to the best Irish skincare brands available in Ireland right now.
Best Skincare Brands IrelandFrequently Asked Questions
The most established Irish makeup brands in 2026 are Sculpted by Aimee, BPerfect Cosmetics, SOSU Cosmetics, Luna by Lisa, and Kash Beauty. Inglot, while Polish-founded, has a long-established Irish presence and remains one of the most-stocked brands in Irish beauty retail. Each has a distinct strength — Sculpted for complexion, BPerfect for palettes and coverage, Inglot for professional-grade eyeliner and tools.
Most Irish makeup brands are available from their own websites and through Irish beauty retailers. Sculpted by Aimee is in Boots and has a Grafton Street flagship. BPerfect is in Boots and widely distributed. Millies.ie and BeautyFeatures.ie stock the broadest range of Irish brands with domestic delivery. Eske Beauty carries Kash Beauty and other independent Irish brands.
Yes, particularly for the complexion products. The HydraTint and concealer are the brand's strongest offerings and consistently outperform competitors at the same price point. The skin-first philosophy means the products sit and wear naturally rather than sitting heavily on the skin — which suits Irish skin and Irish light conditions particularly well.
Yes. BPerfect Cosmetics is cruelty-free. Several other Irish makeup brands are also cruelty-free, including Sculpted by Aimee and Kash Beauty. If cruelty-free certification is a priority, it is always worth confirming directly with the brand as policies can be updated.
Luna by Lisa is the most accessible Irish makeup brand by price, with most products sitting between €12 and €18. SOSU Cosmetics is also competitively priced. Both offer quality at a price point well below the international mid-market brands they compete with.
Beauty Shop Ireland
Beauty Shop Ireland is an independent editorial guide for Irish consumers. We research skincare brands, makeup, beauty devices, and red light therapy products available in Ireland — giving you honest, straightforward buying advice without the influencer spin.